Running a small business means making smart choices with limited resources. Every tool you adopt needs to deliver real value without overwhelming your budget or your team. Choosing the best CRM for small business isn’t just about managing contacts. It’s about saving time, boosting sales, and ensuring your customers stay happy.

This guide compares affordable, efficient CRM tools built for small business structures, with a focus on helping you make a final decision.

What to look for in a small business CRM

Before diving into our top picks, let’s outline what matters most when you’re evaluating CRMs:

• Ease of use: If your team can’t adopt it quickly, it won’t work.
• Affordability: Clear pricing without hidden fees is essential.
• Integrations: The CRM should connect with your POS, accounting, email, and e-commerce tools.
• Automation essentials: Think pipelines, reminders, follow-ups, and simple workflows.
• Customer support: When issues arise, responsive help makes a huge difference.

Keeping these factors in mind will help you choose a CRM that fits your business today and scales with you tomorrow.

Our top picks for the best CRM for small business in 2025

Here are five standout options for small businesses, chosen for their balance of price, features, and growth potential.

Bitrix24

Bitrix24 consistently earns a spot as one of the best CRM for small business thanks to its versatility and pricing.

• Offers a free plan with unlimited users (5 GB storage limit).
• Paid plans start at about $49/month for small teams, scaling based on storage and advanced features.
• Combines CRM with project management, file storage, team communication, and even e-commerce tools—all in one platform.

This all-in-one approach saves small businesses from paying for multiple apps. If you want scalability and strong value for money, Bitrix24 is hard to beat.

Zoho CRM

Zoho is a long-time favorite for budget-conscious teams. It offers competitive pricing, strong automation, and customization.

• Entry-level plans are affordable and designed for SMEs.
• Features include sales pipelines, AI-powered insights (Zia), and marketing automation.
• Easy to integrate with Zoho’s broader suite of tools.

HubSpot CRM

Known for its generous free plan, HubSpot is perfect for startups and very small businesses.

• Free plan includes contact management, pipelines, deal tracking, and email templates.
• Paid tiers can get expensive as you add advanced marketing and sales features.
• Extremely user-friendly with strong support materials.

Pipedrive

Pipedrive focuses heavily on sales and pipeline management.

• Offers an intuitive, visual way to track deals.
• Good automation and activity reminders.
• Affordable entry plans, though fewer “all-in-one” features compared to Bitrix24 or Zoho.

Freshsales (by Freshworks)

Freshsales is an emerging favorite for businesses needing AI-powered support.

• Features include lead scoring, built-in phone/email integration, and automated workflows.
• Solid balance of affordability and features.
• Ideal for small teams handling multiple customer touchpoints daily.

Why Bitrix24 stands out

Among all contenders, Bitrix24 is often highlighted as the best CRM for small business because it offers so much in one package.

• Free forever plan with unlimited users, perfect for small teams just getting started.
• Paid plans still undercut many competitors while including more tools.
• Combines CRM, project management, communication, and even website building—reducing the need for extra subscriptions (TechRepublic, 2025).

For small businesses with limited resources, this consolidation means less complexity and more value. If you’re already using Brava POS for sales, pairing it with Bitrix24 can give you a powerful ecosystem to manage customers and operations seamlessly. Contact us today and start your journey with Bitrix24.

FAQ: Best CRM for Small Business